Make Your Marketing Go Zing! ℠
Strategic marketing training for small businesses that want traction
Why Most Marketing Programs Don’t Produce Results
Most marketing training begins at the surface.
You are taught how often to post, how to build a funnel, how to run ads, or how to write content. These tactics can be useful, but they rarely produce consistent results on their own.
That’s because marketing does not begin with tactics. It begins with strategy.
Without strategy, marketing becomes a cycle of activity that feels productive but does not reliably move a business forward. Business owners find themselves experimenting with channels, changing messages, or chasing trends without a clear understanding of why any of those efforts should work.
Professional marketers approach the problem differently. Before choosing tactics, they answer a set of structured strategic questions about the market itself.
That difference is what Make Your Marketing Go Zing! SM is designed to teach.
Never in a million years did I think this program would help me as much as it has. I had a lot of doubt and fear after I paid for it, but once the program began I was so glad I’d committed.
— Karyn G.
What Marketers Actually Do
Experienced marketers start by understanding the nature of the market.
Instead of imagining a single “ideal client,” they analyze the real groups of buyers that exist, the problems those groups are trying to solve, and the ways different audiences respond to different messages.
From there, marketing strategy unfolds through a sequence of decisions.
Market research.
Segmentation.
Targeting.
Positioning.
Messaging.
Each step builds on the one before it. By the time tactics enter the picture — funnels, ads, content, partnerships, or outreach — those tactics are aligned with a clearly defined market and a message that resonates with it.
This strategic thinking is rarely taught in business development programs, yet it is the foundation of effective marketing.
Original playbook materials created by Deborah for the Go Zing! program.
The Go Zing! Framework
Go Zing! teaches marketing strategy through a structured sequence of four focused sprints. Each sprint builds on the previous one, guiding participants through the same strategic process professional marketers use when developing a marketing strategy.
Sprint 1 — Market Research & Segmentation
Understand the market landscape and identify the distinct groups of buyers who may benefit from your work.
Sprint 2 — Positioning, Branding & Messaging
Clarify what differentiates your offer and develop messages that speak directly to the needs of your chosen audience.
Sprint 3 — Paid, Owned, Shared & Earned Media
Select the marketing channels most likely to reach your audience and design a strategy for using them effectively.
Sprint 4 — Design Your Own Funnel
Identify prospect entry points and every subsequent step in their journey to purchase.
As the program progresses, participants translate strategy into concrete marketing decisions. The goal is not just to complete a set of exercises, but to leave with a clear marketing strategy that fits the realities of their business.
Go Zing! teaching materials include original presentations, guides, and action plans created by Deborah.
Go Zing has been a game-changer for me. It’s keeping me centered on what really matters, instead of being pulled in a dozen directions. It feels like being a boat on the ocean: Go Zing! is the rudder, and I’m steering. The waves and wind no longer get to decide where I’m going – I do.
— Rebekah Eden, Professional Singer
Who This Program Is For
Go Zing! is designed primarily for service-based businesses and small teams who want to develop a deeper understanding of marketing strategy are ready to do the work required to build a clear marketing foundation.
Participants generally fall into one of four groups:
Strategic Starters
Professionals launching a business with a clearly defined offer who want to build their marketing on a solid strategic foundation.
Resilient Relaunchers
Business owners who tried to grow through marketing activity but are ready to rebuild their strategy more deliberately.
Agile Achievers
Established service providers making a pivot in audience, positioning, or offerings.
Expanding Visionaries
Business owners adding new revenue streams who want to integrate them into a coherent marketing strategy.
While the businesses represented in the program vary, they share one common trait: a willingness to approach marketing thoughtfully and strategically rather than relying on guesswork.
Who This Program Is Not For
Go Zing! is for business owners who are ready to grow and who see the value of taking time to plan before implementing tactics.
This program is likely not the right fit if:
You are still deciding what you want to sell.
Participants should arrive with a defined offer — a product or service they are ready to bring to market.
You have not yet identified a potential audience.
You do not need perfect segmentation yet, but you should already have a working idea of who your business is intended to serve.
You are looking for quick tactics or shortcuts.
The program focuses on marketing strategy — the underlying thinking that makes tactics effective. If you are hoping for a list of quick hacks or templates to copy, this will likely feel frustrating.
You prefer a passive learning experience.
Participants actively work through research, analysis, and strategic decisions. The program involves thoughtful work and reflection.
You are expecting to build out marketing technology during the program.
Participants will design and plan their marketing, but they will not build funnels, configure platforms, or assemble a tech stack during the program. Go Zing! guides students through making decisions, so that afterward they can confidently decide what tools, additional training or contracted help they need.
You are not comfortable rethinking past assumptions and plans.
The early sprints involve carefully studying your market and potential buyers. That process often challenges assumptions and requires open-minded curiosity about alternative methods.
Deborah gave me hope that I could turn my ideas into a successful business. Before Go Zing!, I really wasn’t sure.
-- Jayne MW. Intuitive Coach: Mystic Jayne
I love the clarity I am gaining – and I’m feeling inspired. This is vanquishing my overwhelm for once!
— A student evaluation of Sprint One
About Deborah
Deborah J. Dakota is a marketing strategist, business consultant, and business psychic who has worked with entrepreneurs and organizations for more than three decades.
Her background includes journalism, nonprofit leadership, coaching, and marketing training. She founded The Psychic Advantage®, where she combines psychic insight with practical business strategy to help professionals and business owners advance their businesses and careers.
Since rebranding as a business psychic in 2022, Deborah has served clients around the world and generated six-figure revenue each year while continuing to refine the marketing frameworks she now teaches through Make Your Marketing Go Zing!
Her approach emphasizes strategic thinking, ethical conduct, congruence between personal values and business practices, and the thoughtful development of marketing strategies that support sustainable growth.
Schedule Your Go Zing! Strategy Call
If the Go Zing! program looks like the kind of strategic work you are ready to do, the next step is a Strategy Call.
During this conversation we will review your offer, your current thinking about your target audience, and where you are in the development of your marketing. I will answer any remaining questions about the program and confirm whether Go Zing! is the right next step for you.
If it is a strong fit, we will move forward with enrollment in the upcoming cohort in early April 2026.
Use the button below to schedule your call.
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